Capturing the craftsmanship and technology behind the world’s largest producer of textile floor coverings.
Balta asked us to make a corporate movie for their exhibition stand at Domotex, which is the most important fair for carpets and floor coverings worldwide.
We wrote a concept and spent ten days long on site to grasp the images we had in mind.
At the rhythm of the soundtrack we composed, a whirlwind of cotton threads dance the spectator through a fascinating world of engineering, creating and producing floor coverings on an industrial scale. We succeeded in capturing the importance of individual human knowledge as well as top-notch technology and sustainable energy.
In two months’ time, from first contact to last edits, the movie was ready for launch.
It was above all the cinematic, atypical vision of corporate films that convinced us to join forces with FilmFolie to make our corporate films.
When we started working with FilmFolie, our expectations were high, briefings vague and timings tight. It soon became clear that the crew of FilmFolie was very experienced. The enthusiasm of the entire crew was contagious and led to wonderful results, of which everyone here at Balta is rightly proud. We are fans!
Joke Hoorens — Product & marketing manager at Balta