StoryChief
BRANDMOVIE
Marketing with a story
Rather lazy than tired? StoryChief allows you to be laidback while helping your business grow. As a new player in content marketing, the only thing they lacked was brand awareness. Enter FilmFolie. We created an eye-catching commercial so that StoryChief could kick back and relax.
StoryChief focuses on three target groups: agencies, marketing teams, and copywriting freelancers. We translated these into characters that showcase the various functions of the platform. StoryChief itself became the last character, that comes from their logo: a sloth. He playfully makes life easier: from chaos and stress to time for relaxation. That is StoryChief's mission and the connecting theme in our storytelling.
With the international market in mind, we chose English as the working language. However, we still incorporated a nod to our shared Ghent origins in the video.
No time to slow down; in two days of filming, we shot with three actors and a sloth at six locations. This allowed us to deliver a finished product in just under a month.
The logo comes to life
Yes, there really is a person hidden under that sloth! This fantastic costume was made in a week (!) by our multi-talented Elif. The lifelike nails were so sharp that they accidentally punctured the floaty in the pool!
There is a lot of noise and information out there.
The best way to stand out is to create valuable, relevant content that is delivered to the right
people at the right time. Quality content drives businesses towards trust and helps them become a thought leader in their niche.
Valeri Potchekailov
CEO StoryChief