Partena Hulp in huis
Authentic employer branding through true stories
Domestic workers
are in high demand.
Partena wants to show potential employees how they will make a true difference for families. Working for Partena, you become an important part of people’s life. FilmFolie took care of script, casting and location hunting to translate these emotions into a strong video campaign.
Employee testimonials build a positive employer brand.
At the same time, the testimonials serve as video vacancies with a clear call to action. We also planned a photo shoot with the actors. The marketing department had all the visual ingredients to put up a stunning branded campaign that works.
Watch our six stories.
The results?
What about 9000+ applications within one year? And that shiny HR Excellence Award was the cherry on the cake for this campaign.
From casting to finishing, FilmFolie effortlessly translated the look&feel and the needs of Partena Hulp in huis into a beautiful end result! The combination of the detailed preparation, the highly professional collaboration on the set and the effervescent energy of the crew contributed to the sparkle in our Employer Branding campaign.
Great teamwork!
Stephanie Reynaert — Expert Communicatie Partena Hulp in huis