Stad Halle
CAMPAIGN VIDEOS
For Halle, we thought big.
So we brought in a giant.
With 'Mijn Restaurant' putting Halle on the map, the city saw an opportunity to show visitors there was much more to discover beyond its restaurants.
Our idea? A young girl spots one of Halle’s giants while dining with her family. Intrigued, she follows it out into the city. What follows is a journey through local shops, traditional delicacies, culture, street art and nature.
Rather than ticking off the usual tourist attractions, we wanted to tell a story that draws you in and brings the city to life.
Cinematic visuals and a down-to-earth spirit.
Halle doesn’t put on airs. It’s a place of warm people, familiar faces, independent local businesses and a genuine love of getting together and enjoying life. Hospitality comes naturally here, and there’s always a reason to celebrate.
We wanted to capture more than the look of the city. We wanted to capture its spirit. And during the shoot, we experienced that warmth and sense of community first-hand. It became an essential part of the film: cinematic in its execution, but authentic at heart.
4 short films.
1 giant story.
The concept needed to work as both a standalone film and a wider campaign. So we developed four bite-sized 15-second films, each with its own angle on the city. The 60-second version brings everything together, giving the story room to breathe.
Five films, one creative idea, and five different ways to experience Heerlijk Halle.
From pitch to delivery in just three weeks.
Things moved quickly from the start. Just five days after our initial meeting with the City of Halle, we presented our creative concept. Two weeks later, we were on set.
Making that happen meant keeping decisions moving and communication clear. With quick feedback, close collaboration and everyone pulling in the same direction, we took the project from concept and script through to locations and production in just a matter of weeks.
A little glimpse
behind the scenes
From the local shopkeepers and the team behind the giant to the people of the City of Halle and our own crew, everyone played a part in bringing Heerlijk Halle to life.
And then there was Estée. With her natural charm, infectious enthusiasm and effortless presence on camera, she brought the story to life in her own special way. A real joy to work with, and definitely a young talent to watch!
