StoryChief
BRAND VIDEO
Marketing with a story
Rather lazy than tired? In line with their logo, StoryChief helps businesses grow, without the stress. As a fresh face in the content marketing world, the only thing they lacked was brand awareness. So, they called in FilmFolie. We created a bold and memorable brand video, so StoryChief could sit back and relax.
SHORTS
From chaos to chiiiiill
StoryChief focuses on three target groups: agencies, marketing teams, and copywriting freelancers. We turned each group into a character, each one representing a core feature of the platform. The final character? StoryChief itself, a laidback sloth, straight out of their logo. He enters the scene to bring clarity, calm, and a little bit of fun. From chaos to chill, that’s the thread running through our story.
Global reach, local wink
With international ambitions in mind, we chose English as the working language. Still, we added a subtle nod to our shared hometown of Ghent. Across just two shoot days, we filmed with three actors and a sloth at six locations. And combined it all with custom motion design to bring extra energy and clarity. The result? A full campaign delivered in under a month.
No sloths were harmed during the making of this video
Yes, there really is a person hidden under that sloth! Our multi-talented Elif created the costume in just one week! Complete with claws so realistic they accidentally popped the floaty in the pool. From logo to living character, from platform to personality, that’s how we helped turn StoryChief into a story worth sharing.