
AZ Sint-Lucas
NEW STRATEGY BROUGHT TO LIFE
From Groentenmarkt to Gravensteen, the legends behind AZ Sint-Lucas
AZ Sint-Lucas is hét stadsziekenhuis in hartje Gent. Hun nieuwe strategie wilde ze graag presenteren met een vleugje humor. ‘Een folieke’, zoals we dat bij FilmFolie noemen. Onze neuzekes stonden alvast in dezelfde richting, en die centrale gedachte werd dan ook de perfecte insteek voor ons verhaal.
Legendary in Ghent
A nod to the cuberdon war on the Groentenmarkt, the knight on the Gravensteen, the heroes of the AZ: all these legends were packed in a short film of two and a half minutes. Ghent's top actors Jan Matthijs and Robrecht Vanden Thoren shine in their roles as patient and PIT nurse respectively, but the video also featured a lot of extras. Colleagues became ambassadors and proudly appeared on camera.
storyboard vs final shot

storyboard

final shot

storyboard

final shot

storyboard

final shot
The 'Ghent' dispatch
AZ Sint-Lucas is a place of warmth, innovation and teamwork. Together we are stronger, which is why we called on a former colleague from VRT, Joachim Vandoorne. As co-director, he came up with the idea of taking inspiration from Wes Anderson's unique visual approach. His nostalgic style and symmetrical shots emphasize what’s really important, and for AZ Sint-Lucas that is the patient.
Everyone on the same page
In addition to the more playful video, we were tasked with developing a concept for the six pillars that form the foundation of their strategy. The staff at AZ Sint-Lucas experienced these pillars through six immersive videos. And just like that, all 2.500 employees were instantly on the same page!