
UGent
PROMOTIONAL VIDEO
From classroom to career, masters in Educational Sciences in action
“What is it exactly that you do?” It might be the trickiest question you can ask a master's student. Instead of referring potential students to a tedious brochure written in academic language, UGent wanted to show them what a master’s programme Pedagogy and Educational Sciences entails in practice. The goal was to convey their professional passion to the screen in order to attract more new students.
Aiming for distinction
We impressed the professors at UGent with a well thought out pitch that convinced them to opt for a light-hearted, humorous tone. Students do a lot of thinking on a day-to-day basis, but above all their choice of course needs to feel right. By highlighting the success story of an alumnus, we could show that your education takes you farther than the classroom.
Dreamers, thinkers, doers
The budget was limited, the vision was not. Thanks to the enthusiastic commitment of both crew and students, as well as meticulous preparation, we were able to shoot everything in just one day.
In postproduction we created a dynamic edit with striking graphics, tailored to Gen Z. A young sounding voice recorded the voice-over to appeal to our target audience.
Passed with flying colours
We weren't stressed about this result because we always aim for an A+. And the educators and learning experts of tomorrow know exactly what adventure they're embarking on.