Armonea
CAMPAIGN VISUALS
Little moments, lasting warmth
For over 40 years, Armonea has been committed to providing warm and caring support to elderly residents as a leading Belgian care organization. It's all about the little moments of happiness they create every day. Our task was to capture these moments as authentically as possible in a fresh spring campaign.
The campaign was created in close collaboration with De Woordnatie.
The spring of life, at Armonea
Spring means a fresh start: the first rays of sunshine, nature turning green, playing cards on the terrace with a fresh drink. We chose everyday situations of cozy togetherness at Armonea as the basis for the campaign. We gave their warm, homely atmosphere a colourful touch and had real residents pose in front of our lens. No feigned joy, just pure enjoyment.
Our campaign blossoms online too with vibrant campaign images made for social media.
See how we made spring bloom 🌸
Worryfree pleasure
The resulting images put a smile on your face and generate a sense of recognition among the target audience. Armonea's positive impact shines bright, as do its residents.
