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How to make people happy? Free ice cream!

How do people feel in their neighbourhood? What’s nice? What can be better?, Ghent University and Het Nieuwsblad are finding this out with the largest neighbourhood survey in Flanders.

And how do you convince people to fill out a survey? By giving away free stuff of course!


One of the prizes people can win is free ice cream for their entire neighbourhood. We thought that was pretty cool so that’s what we portrayed in the video we created to promote this campaign.

Take a look behind the scenes.

We worked together with FilmFolie for two projects. I’m very satisfied with the collaboration (otherwise there would not have been a 2nd time). FilmFolie thinks in a creative way and delivers top quality even within a very tight timeframe. A satisfied customer.


Jan Reunes 

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